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The Psychology of Colour in Interior Design and Styling

We’re big believers that every hue tells a story and that each and every shade has the potential to spark conversation. Interior design and styling are not just about fulfilling a functional role - it’s more about creating an atmosphere and telling a story. Our design philosophy is simple; colour is a language, and every room is deserving of its own poem.

Ever walked into a doctor's waiting room and wondered what it is that makes it feel so cold and sterile? Now imagine that instead of walking into a bright, white room, you were greeted with deep hues of ocean green and warm ambient lighting? We’re willing to bet that experience would be a lot calmer and comforting than the former. While the doctor might have practical reasons for keeping their space impeccably clean and evenly lit, the good news is you don’t have to! Let’s get some personality and colour into your space, with our intro into the psychology of colour.


Understanding the Psychology of Colour:

Colour isn’t just a visual sensation, it’s a powerful tool that influences our emotions, perceptions and even behaviours. It explores the unconscious beliefs of the human mind, uncovering ideas and patterns that we, humans, hold at large. Attributing certain colours with feelings and emotions is useful to know when it comes to buying furniture and homewares online. Here’s our ultimate breakdown of colour psychology and what every colour represents.

Red: Passionate Elegance

Red is the colour of passion, which can be used to infuse spaces with its rich energy to create a sense of warmth and vibrancy. Whether it's a statement red sofa or an accent wall, this colour adds a touch of drama to any room. It stimulates conversation, evokes excitement, and exudes confidence—perfect for those who dare to be different.


Blue: Serene Sophistication

Blue is the heartbeat of tranquillity. From deep navy to soothing sky, blue brings a sense of calm and sophistication. It's a versatile colour that effortlessly transitions between bold statements and subtle accents. 


Yellow: Joyful Eclecticism

Yellow radiates happiness and optimism. At Vavoom, we use this colour to infuse spaces with a sense of joy and playfulness. From faux blooming flowers to textured yellow cushions, we believe in spreading the sunshine indoors. It's a hue that energises and uplifts, creating spaces that are as vibrant as the personalities that inhabit them.


Green: Nature's Harmony

Green symbolises nature, balance, and tranquillity. Our selection of green accents, be it lush faux plants or emerald-green furniture, brings the outdoors in. At Vavoom, we understand the restorative power of green, creating spaces that offer a sanctuary from the chaos of everyday life. It's a colour that fosters relaxation and promotes a sense of well-being.


Purple: Luxurious Whimsy

Purple is the epitome of luxury and whimsy, known to add a touch of opulence to any space. Whether it's a funky piece of decor, like this headdress or a simple throw blanket, purple reflects creativity and imagination. It's a colour that invites you to dream, making your space a canvas for self-expression.


Orange: Energetic Expression

Orange is the colour of energy and enthusiasm. We use it strategically at Vavoom to inject spaces with a burst of vitality. From statement orange lampshades to tangerine accessories, this colour sparks creativity and encourages social interaction. It's the perfect choice for those who want their spaces to exude warmth and friendliness.


The next time you’re looking at furniture and homewares online, consider colour psychology and the effects it will have on your space. Are there rooms in your home which you want to optimise for a feeling of calm, creativity or alertness? Can changing up some colourful decor items help curate a new mood?


At Vavoom, our commitment to unique, quirky, and eclectic designs is mirrored in our fearless approach to colour. The psychology of colour is a tool we use to create atmospheres that resonate with individuality, inspire creativity, and make bold statements. Life is too short for dull interiors, so go ahead and let your space reflect your personality!


Get inspired by the latest in furniture and homewares online, and shop our new arrivals here.

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